05 BUS 444 Chap 5

Procurement and paper 5 29 internetenabled

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Unformatted text preview: purchase order processing are orders are making eliminating the need many transactions for sales calls and are paperless, thus minimizing sales force reducing the costs of expenses. procurement and paper. 5-29 Internet‐Enabled Differentiation Strategies • Internet-based knowledge management systems that link all parts of the organization are shortening response times and accelerating organization learning. • Quick online responses to service requests and rapid feedback to customer surveys and product promotions are enhancing marketing efforts. 5-30 Internet‐Enabled Focus Strategies • Permission marketing techniques are focusing sales efforts on specific customers who opt to receive advertising notices. • Niche portals that target specific groups are providing advertisers with access to viewers with specialized interests. 5-31 Industry Life‐Cycle Stages: Strategic Implications • Industry life cycle refers to the stages of introdu...
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