Unformatted text preview: purchase order processing are orders are making eliminating the need many transactions for sales calls and are paperless, thus minimizing sales force reducing the costs of expenses. procurement and
5-29 Internet‐Enabled Differentiation Strategies
that link all parts of
the organization are
organization learning. • Quick online
responses to service
requests and rapid
feedback to customer
surveys and product
efforts. 5-30 Internet‐Enabled Focus Strategies
• Permission marketing techniques are focusing
sales efforts on specific customers who opt to
receive advertising notices.
• Niche portals that target specific groups are
providing advertisers with access to viewers
with specialized interests.
5-31 Industry Life‐Cycle Stages: Strategic Implications
• Industry life cycle refers to the stages of introdu...
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