Akamai also offers a product line called advertising

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Unformatted text preview: nce, Dynamic Site Solutions, whichspeed up the delivery of rich interactive content, and Application Performance Solutions, a suite of services that allows corporations to maximize their Web performance. Akamai’s products allow customer to move their Web content closer to end users so a user in New York City, for instance, will be served L.L.Bean pages from the New York Metro area Akamai servers in San Francisco. According to Akamai, 85% of the world’s Internet users are within a single network “hop” of an Akamai server. Akamai has a wide range of large corporate and government clients: 1 out of every 3 global Fortune 500 companies, 90 of the top 100 online U.S. retailers, all branches of the U.S. military, all of the top Internet portals, all the major U.S. sports leagues, and so on. Akamai has over 73,000 servers on nearly 1,000 networks in 70 countries around the world. In the 2010, Akamai delivers between 15% and 30% of all Web traffic, and hundreds of billions of daily Internet interactions. Other competitors in the CDN industry include Blue Coat, LimeLight, SAVVIS, and Mirror Image Internet. Accomplishing this seemingly simple task requires that Akamai monitor the entire Internet, locating potential sluggish areas and devising faster routes for information to travel. Frequently used portions of a client’s Web site, or large video or audio files that would be difficult to send to users quickly, are stored on Akamai’s 73,000 servers around the world. When a user requests a song or a video file, his or her request is redirected to an Akamai server nearby and the content served from this local server. Akamai’s servers are placed in Tier 1 backbone supplier networks, large ISPs, universities, and other networks. Akamai’s software determines which server is optimum for the user and then transmits the “Akamaized” content locally. Web sites that are “Akamaized” can be delivered anywhere fro...
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