As opposed to boomers people of generation y prefer

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Unformatted text preview: of Gen Y. While the growing number of relationships can be beneficial, some worry that Gen Y will also be characterized with superficiality, impatience, a lack of personal relations, and poor formal communication skills. 2. Chapter 1 discusses “the big four Gen Y characteristics.” What are these 4 characteristics and select two of them and discuss fully. The 4 main characteristics of Gen Y are confidence, connection, choice, and...
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This document was uploaded on 03/10/2014 for the course MKT 361 at Colorado State.

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