Chapter1 - Audrey Ann Schofield MKT 361 Section 3 GenBuy...

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Audrey’Ann’Schofield ’ MKT’361’Section’3 GenBuy’Chapter’1 ’ February’1,’2014 ’ ’ 1.’ Chapter’1’discusses’the’2’most’important’influences’that’have’shaped’Gen’Y.’What’are’ these’2’cohort’effects?’Select’one’of’these’influences’and’discuss’in -depth.’ The’two’ influences’ that’have’shaped’Gen’Y’are’“their’adoring’parents’and’the’digital’ world”’(pg’6).’According’to’Chapter’1,’the’digital’world’has’impacted’Gen’Y±s’household’ clout,’speed,’power ,’ and’ self-reliance,’and’ social’interaction.’ ’ Since’Gen’Yers’have’grown’ up’with’technology,’they’tend’to’better’understand’their’ functions’and’thus’often’help’and/or’teach’their’parents’technology’functions.’These’Gen’ Yers’become’household’tools’when’it’comes’to’using’technology’to’complete’necessary’ tasks.’Also,’growing’up’in ’ a’tech -savvy’generation,’Gen’Yers’are’comfortable’with’and’ easily’adjust’to’technological’changes.’ They’are’characterized’with’aptitude’and’self - reliance.’ ’
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Chapter1 - Audrey Ann Schofield MKT 361 Section 3 GenBuy...

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