Chapter1 - Audrey Ann Schofield MKT 361 Section 3 GenBuy...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Audrey’Ann’Schofield ’ MKT’361’Section’3 GenBuy’Chapter’1 ’ February’1,’2014 ’ ’ 1.’ Chapter’1’discusses’the’2’most’important’influences’that’have’shaped’Gen’Y.’What’are’ these’2’cohort’effects?’Select’one’of’these’influences’and’discuss’in -depth.’ The’two’ influences’ that’have’shaped’Gen’Y’are’“their’adoring’parents’and’the’digital’ world”’(pg’6).’According’to’Chapter’1,’the’digital’world’has’impacted’Gen’Y±s’household’ clout,’speed,’power ,’ and’ self-reliance,’and’ social’interaction.’ ’ Since’Gen’Yers’have’grown’ up’with’technology,’they’tend’to’better’understand’their’ functions’and’thus’often’help’and/or’teach’their’parents’technology’functions.’These’Gen’ Yers’become’household’tools’when’it’comes’to’using’technology’to’complete’necessary’ tasks.’Also,’growing’up’in ’ a’tech -savvy’generation,’Gen’Yers’are’comfortable’with’and’ easily’adjust’to’technological’changes.’ They’are’characterized’with’aptitude’and’self - reliance.’ ’
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern