A challenge l l how do we know that listeners are

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Unformatted text preview: consciously aware of holding, and those that they are not. Why do we care about a)tudes that listeners aren't aware that they have? Challenges in studying a)tudes l༆  For a)tudes that people are conscious of: -  They might not necessarily want to tell you how they really feel. -  They might not have the words to describe their a)tudes. l༆  For a)tudes that are unconscious: -  You can't directly ask someone about something that they aren't aware of. Not just for language... l༆  l༆  These challenges are similar for all a)tudes that social psychologists study. A good (and related) example is racism: you can't just do a survey and ask people whether they are racist. How can we measure language a)tudes? l༆  Two main aspects of a)tude studies can vary: -  How the linguisCc data is presented -  How you elicit reacCons from listeners How can we measure language a)tudes? l༆  The most obvious method: -  Play someone a clip, ask them directly what they think about the speaker. A Challenge l༆  l༆  How do we know that listeners are reacCng to different linguisCc features, rather than different voices or different content? Example: A: “If they don't like it, sorry, that's the way I am.” B: “We just need to work our hardest.” -  Who do you think is friendlier? More trustworthy? SoluCon: Matched Guise l༆  A classic, low- tech soluCon: Play listeners clips of different speakers, reading the same passage. -  Some of the clips listeners hear are actually the same speaker, using different accents or languages. -  That way, we are...
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This document was uploaded on 03/06/2014.

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