We can create wrilen surveys about atudes towards

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Unformatted text preview:   formal -  wealthy -  educated -  smart -  nervous -  relaxed -  careful -  confident -  polite Matched Guise AdjecCve Methodology l༆  Usually these experiments ask parCcipants about each of the adjecCves, like this: -  l༆  l༆  On a scale of 1—4 where 1 is not at all, and 4 is extremely, how casual does this speaker sound? 1 2 3 4 This type of scalar response is called a Likert scale, it's a common tool in psychology. These days, many prefer to use 1- 4 scales over 1- 5 scales. Why? CovariaCon l༆  l༆  l༆  Campbell- Kibler used a staCsCcal technique called factor analysis to look at which of these adjecCves tended to palern together. Palern together doesn't mean they all go up at the same Cme, but that they move (in either direcCon) the same Cme. She found that they clustered into three categories: mood (relaxed, casual, nervous, formal...) -  status (educated, wealthy, smart) -  politeness -  Common findings of matched guise l༆  Users of standard dialects sound: -  formal -  smart -  unemoConal -  unfriendly -  nerdy -  untrustworthy -  competent -  successful Common findings of matched guise l༆  Users of regional dialects sound: -  casual -  friendly -  stupid -  honest -  popular -  trustworthy -  incompetent -  unsuccessful Solidarity vs. Status / Competence l༆  l༆  l༆  Non- standard dialects o[en score high on solidarity measures, meaning how close the listener feels they could be to them (friendly, trustworthy, etc.) Standard dialects o[en score high on status and competence measures (s...
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