Question the effect completely went away for these

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Unformatted text preview: their current affect (which was influenced by the weather) to form their response to the complex question about life satisfaction BUT, half of participants were asked “How’s the weather down there” before receiving the life satisfaction question The effect completely went away for these subjects! Why? They attributed their current negative affect to the weather, and adjusted for this when answering the other survey questions Slide 71/92 Affect-as-information Slide 72/92 Affect-as-information Affect is used as a cue for all sorts of judgments People in a bad mood rate consumer products, politicians, and economic policies more negatively Recalling an angry event from the past leads people to blame others for their current (unrelated) problems and also to believe that unfair things will happen to them in the future When individuals are scared (e.g., from watching a scary movie clip), they perceive their current environment to be more risky After 9/11. people were more afraid of unrelated risks, such as the possibility of a flu epidemic Slide 73/92 Affect-as-information A model of when affect is used as information Albarracin & Kumkale (2003) Slide 74/92 Emotions and processing style The effects of positive emotion People become more likely to use top-down strategies Top-down strategies rely on schema (heuristics, stereotypes) The effects of negative emotion People become more likely to use bottom-up strategies People spend more attention/effort on tasks and notice details Making people sad makes them less likely to stereotype others (Bodenhausen, Sheppard, & Kramer, 1994) Slide 75/92 Emotions and processing style Positive emotions can also have good effects Isen (1987) – positive emotion leads to creativity! Induced positive moods & had Ps categorize objects Positive mood led to inclusive, creative results “List types of clothing” “cane”, “purse” “List words associated with carpet” “fresh”, “texture” Creativity is often about seeing new connections (i.e., categorizing objects in a very inclusive way) Sort of like “over-extending” a schema Slide 76/92 Emotions and processing style Why do positive emotions lead to top-down thinking? Explanation 1 – positive-mood-maintenance When you’re in a positive mood, you don’t want to spend a lot of effort thinking about the details – this isn’t pleasant! So to maintain a positive mood, already-happy people invest minimal cognitive resources into tasks (and use heuristics) Explanation 2 – fluency When you feel good, you trust your gut reaction more Positive emotion increases feelings of fluency Slide 77/92 Emotions and moral judgment Mark and Julie are brother and sister. They are traveling together in France on a summer vacation from college. One night they are staying alone in a cabin near the beach. They decide that it would be interesting and fun if they tried making love. At the very least it would be a new experience for each of them. Julie was already taking birth control pills, but Mark uses a condom, too, just to be safe. They b...
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This document was uploaded on 03/09/2014 for the course PSYC 201 at University of Illinois, Urbana Champaign.

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