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Unformatted text preview: scents are more likely to start smoking if their parents smoke and if they are lower­class Why Do People Smoke? Why Do People Smoke? Smoking is clearly an addiction It is reported to be harder to stop than heroin addiction or alcoholism The exact mechanisms of nicotine addiction are not known Pomerleau and Pomerleau’s Theory Nicotine may be a way of regulating performance and affect Social Learning Theory Smoking is paired with rewarding experiences Cessation Programs: Do They Cessation Programs: Do They Work? Addiction Model Treatments: Emphasize pharmacological interventions and habitual patterns associated with nicotine use. For example, nicotine replacement programs (The Patch). Cognitive­Behavioral Treatments Aversion Therapy Satiation Rapid Smoking Stimulus Control Stimulus Control Stimulus Control Stimuli in the environment elicit smoking Buzzer is carried to signal when to smoke Cup of coffee, drink, conversation with friend Smoking is now independent of other cues Eventually: eliminate buzzer, eliminate smoking! High initial success, poor maintenance of nonsmoking over time Interventions to Reduce Smoking Interventions to Reduce Smoking Multimodal Interventions Specific interventions are geared to the stage of readiness with respect to smoking Precontemplation Contemplation to Action Phase to Contemplation Action Focus is on attitudes. Emphasis on adverse health consequences. Smoker develops a timetable to quit and a program of how to go about it. Cognitive­ behavioral techniques will be used Social Engineering and Smoking Social Engineering and Smoking Should the government regulate our ability to smoke? Liability litigation Costs to Tobacco Companies > $$$ for Cigs Reduced consumption. FDA regulation? Heavy taxation. Public restrictions. Booze Booze >20% of Americans drink at levels that exceed government recommendations. Alcohol consumption is linked to: high blood pressure, cirrhosis of the liver, fetal alcohol syndrome, some cancers. One in 2 Americans will be in an alcohol­ related accident in his/her lifetime. Alcohol leads to 100,000 deaths per year, making...
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