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Unformatted text preview: inert but which may have a therapeutical effect based solely on the power of suggestion. This subject­expectancy effect occurs when a patient's symptoms are altered in some way by an otherwise inert treatment, due to the individual expecting or believing that it will work. A placebo is a substance or A procedure a patient accepts as medicine or therapy, but which has no objectively verifiable therapeutic activity. Any therapeutic effect is thought to be based on the power of suggestion. The scientific standard for The scientific standard for pharmaceutical testing is repeated, large­scale, randomized, double­blind tests. Some plant products or pharmaceutical drugs derived from them are incorporated into mainstream medicine. To recoup the considerable costs of testing to the regulatory standards, the substances are patented by pharmaceutical companies and sold at a "Of all the pharmaceutical companies I "Of all the pharmaceutical companies I know in the US that are interested in research on plant materials­­and that's probably only four­­none is interested in discovering a...
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