Blacberry.docx - ELAINE G RAMIREZ BS TOURISM MANAGEMENT CAN...

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ELAINE G. RAMIREZ BS TOURISM MANAGEMENT CAN RESEARCH IN MOTION (BLACKBERRY) BE SAVED? 1. HOW CAN BLACKBERRY RECOVER FROM MASSIVE LOSSES USING THE CONCEPT OF FUNCTIONAL STRATEGIES? Blackberry recover from massive losses using the concept of functional strategies through product development strategy. The company may capitalizde on developing new products for their new markets by injecting the current technological trends on how they may cope up from the new features and designs. In addition, the company of Blackberry may engage in the equity or debt financing to raise the capital for the research and development of new products they want. Also, Blackberry may use mass communication to recomstruct its products, people, and processes depending on the customer preferences. In this way, the company will be able to manage with the newest

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