75ofallparticipants conformedtoawrong

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Unformatted text preview: Assets Berscheid, Dion, Walster & Walster, 1971 Couples mismatched Couples in attractiveness are more likely to end the relationship (Cash & Janda, 1984) C – Conformity, Obedience, C – Conformity, Obedience, Complaince Conformity occurs when we change attitudes or behavior to be consistent with the attitudes and behavior of other people Obedience A person performs an action simply because an authority figure has given an order Compliance Giving in to requests (not out of conformity or obedience) Going along with the group Conformity ► occurs when we change attitudes or behavior to be consistent with the attitudes and behavior of other people CONFORMITY CONFORMITY Conformity: The Solomon Asch Study Conformity: The Solomon Asch Study ► On about one­third of the trials, the participants conformed to a unanimous but incorrect group answer ► 75% of all participants conformed to a wrong answer at least once ► ► ► ► ► As you might have guessed, the Asch experiment was more contrived than it first appeared The first six participants were actually confederates (paid employees of the experimenter) and had been instructed to give unanimously erroneous answers in many of the trials. The study had nothing to do with perceptual skills. Instead, the issue under investigation was conformity. The dilemma that this situation posed for the last participant was whether to follow his or her own perceptions or to follow the group and repeat the answer that everyone else was giving. Solomon Asch Doing what you are told by the ‘boss’ man Obedience Obedience ► A person performs an action simply because an authority figure has given an or...
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