{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Descriptive Analysis

Be something that a reference can easily be found for

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ng to be evaluating – get them to taste them • may want to include products that are in test but also some that are the same type of product • individually, panellists write down all descriptors of the products o products encompass a wide range of products under review o look at differences between products ! don’t develop a dictionary o want to develop a language that will be used for the panel o language development can be by: ! consensus training ! ballot training ! combination of consensus and ballot training o types of language used in panel: ! consumer language ! lexical language ! scientific language o want consensus in: ! words ! meanings ! methods of evaluation o terms used must be ! discriminate ! be nonredundant ! relate to instrumental measures if desired ! be singular ! be something that a reference can easily be found for o outcomes of the attribute generation stage ! precisely defined terms ! all attributes to be encountered a...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online