Descriptive Analysis

Dont develop a dictionary o want to develop a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: people from those you screened, start training them • how many sessions? o depends on product and number of characteristics o depends on panel – have they done it before? have you done it before? • four stages: o attribute generation o training to develop concepts o practice o evaluation of judge performance Stage 1: Attribute Generation • give people the products they are goi...
View Full Document

This document was uploaded on 03/09/2014.

Ask a homework question - tutors are online