People like what they eat rather than eat what they

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Unformatted text preview: fast music – eat and drink more • alcohol is served: serve alcohol to older adults 30 min before meal – they will eat more How important are sensory factors? • “people like what they eat” rather than “eat what they like” – Lewin o we eat something and then decide if we like it – learn to like what we eat • “taste is in the mouth of the community” o food choice based on culture and religion • we balance fear of new foods (neophobia) with desire for variety (neophilia) Consumers are not always rational • people are not always consistent o depends on food o depends on situation • consumers give conflicting messages: o increased sales of health foods AND fast food o increased demand for “natural” foods and looking to food proce...
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This document was uploaded on 03/09/2014.

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