Test for preference acceptance tests hedonic scales

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Unformatted text preview: that consumers use • understand people’s responses to product Quantitative Testing • large groups of people (50+) ~100 • to determine overall preference or liking of a product • to determine preference or liking of broad aspects of the product • to measure consumer response to specific sensory attributes Types of Consumer Testing • preference – easiest kind of test to do with respect to consumer liking • ranking – ranking test for preference • acceptance tests: Hedonic scales – acceptability assumes preference – assume if liking is higher they prefer that product • attribute diagnostics: o Just about right scales o intensity response scales Preference Testing • paired preference o which sample out of two is preferred the most • ranking o which sample is most preferred (more than two samples – difficult for people to do more than four) • count up number of times each sample is selected • order needs to be randomized (as to which one appears first) Affective Testing • Hedonic scaling o category scale o 9 point category scale o assumes: ! preference can be categorized into like/dislike responses ! preferences exist on a continuum ! balance of like and dislike Attribute Diagnostics • reasons for preference o affective responses to attributes o intensity response to attribute o appropriateness of intensity • affective response to attributes o how do you like/dislike the attribute (9 point hedonic scale) • intensity response to an attribute o how intense is the attribute (9 point cat...
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