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SEX AND MEDIAGeneral media exposure: socialization channels – parents, religion, and schools. Media has become important sexual socialization agents!Gathering sex info from the media is risk free and informative. Media also has very accessibleOld research younger adolescents (13-15) say primary teachers are parents, friends, schools, media. Older: friends, parents, MediaHas shifted the past 20 yearsNew research shows: young people spend 6-7 hours on some form of mediaNation survey shows: 1/3 of young children have a TV in the bedroom (cable and TV)Survey from HS students show that 50% said TV taught them about BC, contraception and preventing pregnancyGirls 2/3 and 40% of boys learned from magazinesContent analysis found that sex content ranged from flirting intercourse from 1/3 to more than 2/3 in 1-2 yearsDepiction of intercourse occurred in every 10 programs20-50% -- music videos portray some type of sexuality67% of Hollywood movies are R-rated most young people have seen these movies long before 18Magazines and teen girls: increased coverage of sex health issues over the past 2 decades. Both advertising and editorial content based on what women and girls should do to get and keep their manQuality: more than half of sexual intercourse on TV occurs in an established relationship10% are couples who have met recently24% do not maintain a relationship after having sex