visual merchandising.docx - Visual Merchandise 2 Retail...

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Visual Merchandise 2 Retail marketing is a practice that has been running over for decades in the business world. Over the years retail marketing has gained popularity and this has been possible because of the creative retailers who have been able to employ visual merchandising. It is through this technique that retailers across the world have been able to run their businesses successfully while realizing more profits.This paper is going to discuss what is visual merchandising and its importance in retail marketing. Visual merchandising is a practice in the retail industry. The practice optimizes in designing and displaying merchandise in order to display their features to the shoppers. This marketing technique employs the use of floor plans and three- dimensional displays to attract the customers. Apart from that, it aids to lure the customers to have a positive image of the shop and thus the owners realizes maximum sales. Pegler (1998) says visual merchandising involves a number of technical and artistic components:

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