Syllabus Supplementary Document 621- 2021Spring..pdf -...

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S YLLABUS S UPPLEMENTARY D OCUMENT MRKT 621 - 3 credits Course Name: Marketing Management Term/Year: Spring/2021 Instructor: Dr. Vahideh Baradara Quizzes & Assignments: Throughout the semester students will be working on a variety of assignments including quizzes and/or discussions. These will help keep you on track with the course work as well as test your analytical, critical thinking and problem- solving skills. Students can complete these assignments at any time within the availability period (Quizzes availability periods are every Monday at 1-10 pm). Failing to submit an assignment or quiz by the end of the availability period without a doctor’s note will result in a " 0' and the student will not have an opportunity to make them up. Note also that students will not have an opportunity to make up assignments, quizzes or discussions not submitted /completed on time due to technical problems that arise on the last day of the availability period. Please allow ample time to complete course assignments, quizzes and discussions. Salesforce Assignment (5 %) The main goal for this component is that students identify and implement emerging marketing technologies and topics. Each student will create Salesforce Trailhead account and earn at least 1200 points (by completing 3 or more modules), which will constitute 5 % of your final grade. You need go to and learn about Salesforce and its certificates. Afterward create a Trailhead account/profile and complete your desirable three modules to earn at least 1200 points (completing 3 or more modules) for your profile. For example, below are three suggested optional modules: Audience Segmentation 400 points 1hr 10 mins Email Marketing Strategies 500 points - 1hr 20 mins Email Creation and Sending 300 points 1hr 5mins Next you need to submit your Trailhead profile link and your reports to answer, “What you have learned from this module? and how it helps your personal development and future career success?” in M yUCW to get the 5 % of your mark before the due date. You need to submit one file including your profile link in addition to one-page report for each module that you complete. You will be marked based on both completion of +3 modules (+1200 points) and the quality of your reports. Purpose of this assignment is directing you to become familiar by Salesforce and obtaining a very practical tool for your future career. This is just a start; you yourself can become a specialist in your desirable Salesforce field and have that credential in your CV, LinkedIn, etc. Certified Digital Marketing Associate (20 %) As a Certified Digital Marketing Associate, you will be equipped with an understanding of Digital, its meaning, uses, tools and technologies, how they are applied within business and the opportunities for your own role. You need to complete the six online modules’ requirements of the program within the assigned deadlines, participate in a workshop, and pass its assessments by 60%. The assessments are in the form of short quizzes for each module, including both multi-choice and analytical open-end questions. The quizzes are available in the UCW portal and you

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