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Unformatted text preview: l has a concrete marke=ng mix that addresses all four P's and lays out a firm plan to con=nue in the future. Advertisement This is an ad for Floatways. It will be simple and catch the eye of the consumer and create the urge to find out more. This ad will be used in magazines, the newspaper as well as posters. Due to the !8 | P a g e industry we are entering, there is liGle need to adver=se too much since word of mouth is the most common adver=sing. If we simply add the types of adver=sing that were listed it will en=ce the audience without there being too much informa=on on it that will take away from the graphics. The picture is intended to catch the audience's eye and make them want more. There will be contact informa=on provided on these adver=sements where they will be able to learn more. Also, our resort will be in all of the new travel informa=on and travel guide books that are provided at travel agencies as well as the most common book stores such as Chapters and Indigo. We will ini=ally be implemen=ng these adver=sing techniques during the offseason because that is when people tend to make their decision if they want to go on vaca=on. We will also send flyers and put up posters in areas of a community where people are receiving a mid-high income rather than those who have a low income level and would not be able to afford it. !9 | P a g e (Chapa, 2008) ! ! ! ! ! ! ! ! !
!10 | P a g e Bibliography State & Country Quick Facts. (2011). Retrieved March 15, 2012, from U.S. Census Bureau: http://quickfacts.census.gov/qfd/states/00000.html United States Unemployment Rate. (2012, February). Retrieved March 15, 2012, from Trading Economics: http://www.tradingeconomics.com/united-states/unemployment-rate Chapa, J. (2008, July 20). LILYPAD: Floating City for Climate Change Refugees. Retrieved March 15, 2012, from Ivory: http://inhabitat.com/lilypad-floating-cities-in-the-age-ofglobal-warming/ Geography 2012 Source Region. (n.d.). Retrieved March 14, 2012, from Cruise Market Watch: http://www.cruisemarketwatch.com/blog1/geography/ Greenstein, T. (2011, November 20). Luxury Travel Spending Up Despite Gloomy Economy. Retrieved March 15, 2012, from Forbes: http://www.forbes.com/sites/traceygreenstein/ 2011/11/30/luxury-travel-spending-up-despite-gloomy-economy/ Milbourn, M. A. (2010, Novemer 6). Handling Hard Times. Retrieved March 15, 2012, from The Orange County Register: http://economy.ocregister.com/2010/11/06/1-in-3-workers-takeno-vacation/43440/ U.S Cruise Market. (n.d.). Retrieved March 14, 2012, from Cruise Market Watch: Cruise Market Watch: http://www.cruisemarketwatch.com/blog1/market/ ! !11 | P a g e !12 | P a g e...
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This document was uploaded on 03/13/2014 for the course BUS 121 at Waterloo.
- Winter '12