Midterm 1

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Unformatted text preview: Chapter 01 - The Scope and Challenge of International Marketing 1-1 Chapter 01 The Scope and Challenge of International Marketing Chapter 01 The Scope and Challenge of International Marketing Answer Key True / False Questions 1. (p. 6) For companies today, becoming international is a luxury only some can afford. FALSE For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Medium Learning Objective: 01-02 The changing face of U.S. business Topic: The Changing Face of U.S. Business 2. (p. 7) Companies from Japan are the leading group of investors in the United States. FALSE Foreign investment in the United States is more than $23.4 trillion. Companies from the United Kingdom lead the group of investors, with companies from the Netherlands, Japan, Germany, and Switzerland, in that order. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Easy Learning Objective: 01-02 The changing face of U.S. business Topic: The Internationalization of U.S. Business Chapter 01 - The Scope and Challenge of International Marketing 1-2 3. (p. 10) International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. TRUE International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Easy Learning Objective: 01-02 The changing face of U.S. business Topic: International Marketing Defined 4. (p. 11) The difference between domestic and international marketing lies in the different concepts of marketing. FALSE The difference between domestic and international marketing lies not with different concepts of marketing but with the environment within which marketing plans must be implemented. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Medium Learning Objective: 01-02 The changing face of U.S. business Topic: International Marketing Defined Chapter 01 - The Scope and Challenge of International Marketing 1-3 5. (p. 11) The international marketer must deal with at least two levels of uncontrollable uncertainty. TRUE The international marketer's task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Medium Learning Objective: 01-02 The changing face of U.S. business Topic: The International Marketing Task 6. (p. 11) A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. ...
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