ENT_185_Team Project_Spring_14

Itshouldfocusoneofthreeoptions

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Unformatted text preview: anuary 2008 1.3. Industry Analysis: The Five Forces from www.ces.purdue.edu/extmedia/ec/ec-722.pdf 1.4. Kim & Mauborgne, Value Innovation, HBR January-February 1997 1.5. Kim & Mauborgne, Creating New Marketspace, HBR January 1999 1.6. Garvin, Competing on the Eight Dimensions of Quality, HBR NovemberDecember 1987 1.7. Porter, What is Strategy, HBR November 1996 1.8. Porter, Strategy and the Internet, HBR March 2001 1.9. Spanyi, Enabling Execution, under publications tab at www.spanyi.com 1.10. APQC Process Framework, cross industry PCF under research tab at www.apqc.org 1.11. Kaplan & Norton, The Balanced Scorecard – Measures That Drive Performance, HBR January-February 1992 1.12. Lean Startup Zappos: by Peter Connor Feb, 13, 2013 2. Further Suggested Readings (Books) 2.1. Lean Startup by Eric Ries 2.2. Blue Ocean Strategy by Kim & Mauborgne 2.3. Made to Stick by Heath & Heath 2.4. Rework by Fried & David Heinemeier Hansson 2.5. Business Model Generation by Alexander Osterwalder & Yves Pigneur PROJECT PROPOSAL DUE March 3rd This will be approximately 2‐3 pages on what you envision studying for the term project. It should focus one of three options: 1) A brand new product/ service & the organization to deliver it 2) An existing organization with whom you are involved 3) A third party organization (a potential competitor or alliance partner may be a good choice for example). In the proposal you will address the product/service provided (or planned). 1) Describe the product/service or business. What industry is it in? 2) What relevant history (or trends) of the organization or industry are important 3) Why do you think it’s a good product or service? What is special or different about it relative to what customers are now doing? 4) What THREE alternatives can you think of for introducing or growing this product/business? a. Early stage thinking should not be too constrained with financials and market specifics. Build on what is great about your business and creatively address three different scenarios for growth with it. b. Layout at least one paragraph for each of three options for your business. Consider different business models for your core idea. Industry & Market Analysis DUE April 2nd This will be approximately six pages on what your industry looks like and how you plan to grow into the market. This report should focus Industry...
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