Marketing- Segmentation

0240425 tine balagu b quest ce que le

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: erts tôt le matin p r a t i q u e : C om m e n t r é a l ise r sa segm e n t a t io n ? !"#$%&#'%()*+,-).*"'-+.*#-/01&*+.*$#*2$%.)'1$. (Echantillon représentatif) C a r a c t é r i s t i q u es gé n é r a l es 3(4/(0'.4.)'&*+,#25#'* 6''%'-+.&76''.)'.&*8*$,"9#0+*+.*2.*4#025" C r o i se m e n t d es i n f o r m a t io n s (Méthodes statistiques sophistiquées) I d e n t i f i c a t io n d es seg m e n t s + :(+"$%&#'%()*+.*$.-0*2(4/(0'.4.)'*+,#25#'* tine Balagué B) Qu’est- ce que le ciblage? Ciblage : choisir les segments les + intéressants, sur lesquels vont être concentrés les efforts et les i...
View Full Document

This document was uploaded on 03/13/2014 for the course MGT MGT 4502 at Telecom SudParis.

Ask a homework question - tutors are online