Carly Lejnieks-A Generation Unplugged

Carly Lejnieks-A Generation Unplugged

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Unformatted text preview: le times to once a week week , 7% Once per day or more, 6% 47% Check people's pages out who you know 44% Check other people's status 41% Listen to music 32% Post and view pictures/videos 30% Watch videos 21% Play games Never, 81% 18% Check people's pages out who you don't know 14% Meet new people, but have never met them in person Meet new people, and have later met them in person 13% 7% Q1045 - How often do you visit social networking sites on your cell phone? (n=2189) Q1050 - What do you participate in when you visit these social networking sites on your cell phone? (n=364) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. Frequency of Social Networking Site Visits Networking Site Visits Mobile Advertising Of those with some interest in mobile ads … Points towards a new phone Som ew hat interested 21% 38% Points towards music Not at all interested 52% Interested 15% V e ry int e re s t e d 6% Extrem ely interested 6% Teens have a higher acceptance rate than adults (64% - Not at all interested) 20% Points towards text/picture/video messages 12% Points towards games/applications Points towards talk minutes 11% 9% Q1130 - How interested would you be to receive advertisements on your cell phone if some incentives were offered by the cell phone provider in return? (n=2189) Q1135 - I would be more interested in receiving ads on my cell phone in exchange for reward points that can be used towards …? (n=1021) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. General Mobile Ads Interest Great News For Mobile Advertising 6 in 10 Teens Willing Provide Personal Information Trust to Keep Profile Info. Safe: 28% Cell Phone Provider Cell Phone Provider 11% 3rd party company that deals w/ personal info security 2% Cell Phone Manufacturer Yes , I would be willing to provide profile would be willing t o provide profile information. No 41% Yes 59% Yes, I would be willing - but only in return for the right incentive. 5% 18% Yes, I would be willing - but only if I could turn off the information at any time. Teens have a lower willingness to provide profile information than adults (9% - Not at all interested) Ye...
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This document was uploaded on 03/12/2014 for the course INFORMATIO 101 at Rutgers.

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