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quality of my life Attitudes about the future
67% I w ill have a mobile phone f or as long as I live.
li 62% I w ish mobile phones could be ordered w ith just the features I choose. I don't care about the technology behind my phone as long as it does
w hat I w ant. In the future w hen on my ow n, a mobile phone is the only type of phone I
w ill have.
Mobile phone service should be free and paid for by mobile advertisers
just like broadcast TV. 41% 39% 38% Q1370 - How do you feel about the following statements? (n=1071) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. I am concerned about privacy and security issues w hen using my mobile. 46% Teens Knowledge About Cell Phones
Compared to Their Favorite Things
Much/Somewhat more/About the same
62% Cell Phones 49%
41% 13-15 16-17 18-19
Q1300 - Please think about how much you know about your favorite things (e.g., hobby, sports team).
think about how much you know about your favorite things (e
hobby sports team)
In thinking about your knowledge level of those things in your life you are most interested in, how
would you rate your knowledge of cell phones, carriers and service plans? (n=2189) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. Other Favorite
Things Why Teens Carry Cell Phones… The 2 BIGGEST Motivators
78% 50% 27% 84% 72% 28%
23% It's the way I stay in touch 23% It makes me feel safe while on the go
Q800 - People carry their phone around with them for a variety of
reasons. Using the scale below,
please tell us why you carry a cell phone by stating how much each of
the following statements describes how you feel. (n=2189) HARRIS INTERACTIVE Describes completely
Describes very well
Describes pretty well ©2007, Harris Interactive Inc. 16% The Power of Safety! Have you updated your Marketing plan recently?
Many teens use their phone
to help them get out of a jam
when they need a ride 79% 51% Over 1 in 3 teens use
their phone to reach out
and help others in trouble
24% Call someone to pick
you up when you missed
a ride Get information you
desperately needed Be a good Samaritan
and help someone else
in trouble Get help when you had
car problems/a flat tire Get help in an
emergency (i.e., call
911) Q1055 - Have you ever used your cell phone to … ? (n=1...
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This document was uploaded on 03/12/2014 for the course INFORMATIO 101 at Rutgers.
- Fall '13