Carly Lejnieks-A Generation Unplugged

Texting 16 17 18 19 13 15 text talk cell phone users

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Unformatted text preview: ow much of the time on your cell phone is spent doing each of the following? (n=2189) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. Males Can’t Get Enough of these Features 79% Phone to make or receive calls 88% 67% Send or receive text messaging/SMS 74% 61% Use the camera to take the camera to take pictures 64% 33% Calendar function Die without it/Love it Use Frequently Q810 - How do you feel about the following features and applications that may or may not be on your cell phone? (n=2189) Q815 – Which of the following features do you use very frequently? Select all that apply. (n=2189) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. 41% If texting no longer offered: 47% Would end their social life/or make it a little worse The Joy of Texting…Why? Texting is a NEW form of communication 46% I can multitask 42% It's fast 36% I don't have to talk in person 33% It's private/stealthy 29% It's fun 28% It's easier I can send something and wati for a response 23% 20% It's less expensive 10% Teens aren’t texting to save money or minutes Q1015 - What do you like most about texting on your cell phone? Please select your top 3 choices. (n=1845) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. It saves voice minutes saves voice minutes The Joy of Texting ….Why? (continued) Males vs. Females 38% I can multitask. 53% 43% 41% It's fast. I don't have to talk to them in person. 35% 37% 35% It's private/stealthy. 31% 25% It's fun. 32% It's easier. I can send something and wait for a response. 28% 19% It saves voice minutes for me/my family. It's less expensive. 19% 21% 11% 10% Male If texting no longer offered: Females 54% Would end their social life/or make it a little worse Males 40% Would end their social th life/or make it a little worse Female Q1010 - If you woke up tomorrow and text messaging was no longer offered on anyone’s cell phone how would your social life be affected? (n=2189) Q1015 - What do you like most about texting on your cell phone? Please select your top 3 choices. Male (n=802), Female (n=1043) HARRIS I...
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