Carly Lejnieks-A Generation Unplugged

E call 911 q1055 have you ever used your cell phone to

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Unformatted text preview: 914) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. 18% Why Teens Carry Cell Phones…. Top Motivators #3 thru 5 Smartphone Users 60% 57% 59% 15% 50% Cell Phone Users 49% 22% 15% 40% 37% 29% 7% 8% 21% 10% 30% 15% 20% 17% 20% 5% 8% 4% 23% 10% 15% 10% 6% 20% 6% 19% 21% 13% 1% 2% 10% 7% 7% 0% Describes pretty well Describes very well It's my gaming console while on the go Describes completely It's how I stay connected to my world It's an indicator of my personal style Describes pretty w e ll It's my personal entertainment center Describes ve ry w e ll It's my gaming console while on the go Describes com plete ly co Q800 - People carry their phone around with them for a variety of reasons. Using the scale below, please tell us why you carry a cell phone by stating how much each of the following statements describes how you feel. (n=2189) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. It's how I stay It's an indicator of It's my personal connected to my my personal style entertainment center world Maybe Diamonds Aren’t Forever … What determines a determines teen’s social status? #1 Clothing Ph #2 Cell Phones Average Rank 1.55 – Clothing 2.68 – Cell Phone 2.87 – Watch/Jewelry 2.90 - Shoes #3 #4 Shoes Q1462 - Which of the following do you think tells you the most about a person’s social status or popularity? (n=2189) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. Jewelry/Watch 9 out of 10 Teens Text Half Say They Can Do It Blindfolded 72% Using a full keyboard (QWERTY) 30% 16% Using a 0-9 keypad with T9 predictive text 8% 21% Smartphone Cell Phone Q1020 - When texting, which of the following methods do you prefer the most? (n=2189) Q1025 - Could you effectively text blindfolded or without looking at your keypad? (n=1815) HARRIS INTERACTIVE ©2007, Harris Interactive Inc. Using a 0-9 keypad without T9 predictive text 30% Ability to Text Blindfolded: 42% Yes 26% Not Sure 32% No Time Spent Talking vs. Texting 16-17 18-19 13-15 TEXT TALK Cell Phone Users Smartphone Users TEXT TALK TALK Females TEXT Q1005 - H...
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