strat. 08 act. 1.docx - Maupoy Abegail G 08 Activity 1...

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Maupoy, Abegail G. 08 Activity 1 BSHM506 1. How can blackberry recover from massive losses using the concept of functional strategies? Blackberry may recover from massive losses through product development strategy. The company may capitalize on developing new products for new markets by injecting the current technological trends in its product features and design. In addition, the company may engage in equity or debt financing to raise capital for research and development of new products .Moreover, blackberry may use mass customization to reconfigure its products, people and process according to customer preferences. In this way, the company will be able to cope with the present market condition and may recover from the

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