Monopolistic competition monopolistic product

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Unformatted text preview: opolistic Product Development and Marketing • Innovation and product development • Marketing – Marketing expenditure – Selling costs and total costs – Selling costs and demand – Efficiency Selling Cost and Total Costs Costs 200 Advertising cost Average total cost with advertising P ri c e 180 170 160 By increasing the 140 quantity bought, advertising can 120 decrease ATC decrease ATC 0 25 Average total cost with no advertising 130 200 Quantity 300 Monopolistic Competition Monopolistic Product Development and Marketing • Innovation and product development • Marketing – Marketing expenditure – Selling costs and total costs – Selling costs and demand – Efficiency...
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This document was uploaded on 03/13/2014.

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