Consolidated brands cut costs efficacy of macys

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Unformatted text preview: Efficacy of Macy’s Unique Value Proposition 1. Repositioned as an upper-middle level store – easily imitable 2. “America’s department store’: Smaller department stores can’t imitate 3. Focused on less traditional and conservative [than other department stores]: Flawed value proposition, but it isn’t a bad one 4. Consolidating their brand to allow for lower prices is a good way to be unique Comment on the company’s current position/ future - Macy’s is doing well right now – other department stores might catch up - Macy’s has a huge advantage, but can be overcome in following years by others 2...
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This document was uploaded on 03/16/2014 for the course MKTG 2030 at York University.

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