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Unformatted text preview: “Everyday value” Suppliers
- After consolidation, bought mass amounts from same suppliers -> buyers- higher power - Created own brands; became their own suppliers Customers
- Little bargaining power of customer - Broad customer base; no single buyer influential enough - Already had everyday value Threat of new entrants
- Self-made fashion lines - Developed national brand - Already had lower production costs Rivalry
- Positioned in upper middle level segment - Fashion at lower price - Targeted interest group rather than demographic
1 Macy’s Case Notes Week 3 Jessica Gahtan Substitute products
- Less conservative/traditional in clothing - - Targeted at the ‘fashionable’
Self-made fashion brands - Remodeling for more pleasant shopping experience - Lower prices Weaknesses Overcoming them Changes resisted Quality and service same at Macy’s; unique
advantages of new Macy’s Some found new prices higher than stores Closed stores in unprofitable areas; opened in consolida...
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This document was uploaded on 03/16/2014 for the course MKTG 2030 at York University.
- Fall '11