Stores closed stores in unprofitable areas opened in

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Unformatted text preview: ted from more upscale areas Standardized merchandising strategy a problem Tailoring merchandise selection to local taste – ‘My Macy’s’ ‘Everyday value’ a problem Concept abandoned Macy’s focused efforts to be unique… 1. Repositioned as an upper-middle level store 2. 3. “America’s department store’ Focused on less traditional and conservative [than other department stores] 4. Produced own brands in conjunction with nationally-advertised brands 5. Consolidated brands, cut costs...
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This document was uploaded on 03/16/2014 for the course MKTG 2030 at York University.

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