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Of mass media texts in a powerful position ads offer

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Unformatted text preview: a position to assign assumed shared experiences and commmonsence attitudes as givens to a mass audience The need to construct an implied reader puts the producers of mass media texts in a powerful position Ads offer consumers membership in imaginary communirits- - provide a sense of belonging Synthetic personalizayion- give the impression of treating each of the peole handled en masse as an individual Personal note in journalism- appeal to readers through their human nature and their understading of everyday joys and sorrows Tone of intimacy and confidentiality- The definition of femininity as a mode of consumption has intensified in these publications since the consumer boom in the 1950’s Pass on essential knowledge about suing aritificial...
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