Unformatted text preview: mers will be developed and maintained. B2C
► Identify key customers and customer groups to be targeted ► Segment customers based on their value over time ► Product/service differentiation and customization Why is it important?
Why is it important?
► Customer retention Competitive intensity Customer selectivity Cost efficiency
► It can increase customer loyalty by providing customized products and services.
► It can have a significant impact on the bottomline through: Increased sales
Improved plant productivity
Reduced customer service costs
Improved asset utilization ► It provides the critical link with the customers in the supply chain 80/20 – Pareto & ABC Analysis
80/20 – Pareto & ABC Analysis ► 80/20 Rule – Pareto Principle (Estimates) 80% of a companies profits are derived from 20% of its products (Logistics) or customers (Marketing)= > most sales are generated from a few products (or customers) 15% are derived from the next 30% 5% are derived from the next 50% ► Practicall...
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This document was uploaded on 03/17/2014 for the course BUS 335 at Rhode Island.
- Fall '11