Provideagreeonthedegreeofdifferentiationcustomizationi

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: rders Contract Items Pricing Information (usually coded) Response Times (Especially in Emergencies) PSA: http://www.youtube.com/watch?v=ogyC9rEjxDM How Google tweaked privacy policy affects you: http://www.youtube.com/watch?v=pO0­t_3_QMs ► Five Sub­strategies of CRM Review (Agreement between) corporate & marketing strategy ► Are we following our business plan? Identify the markets and niche we want to fill? Short­term & Long­term Identify criteria for finding & segmenting (target marketing) customers How will our target customers fulfill our goals? ► ► Provide (Agree on) the degree of differentiation (customization) in the PSA ► How customized should our products/services be? How different should they be from competitors? Products Services Standardized X­­­­­­­­­­­­­­­­­­­­X Customized X­­­­­­­­­­­­­­­­­­­­X Develop (framework) of metrics for evaluating performance–find & eliminate conflicts ► Stock Value – Margin – Company Growth ­ Market­share – Volume (Costs) ­ Market­leader ­ Market Intelligence...
View Full Document

This document was uploaded on 03/17/2014 for the course BUS 335 at Rhode Island.

Ask a homework question - tutors are online