Provideagreeonthedegreeofdifferentiationcustomizationi

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Unformatted text preview: rders Contract Items Pricing Information (usually coded) Response Times (Especially in Emergencies) PSA: http://www.youtube.com/watch?v=ogyC9rEjxDM How Google tweaked privacy policy affects you: http://www.youtube.com/watch?v=pO0­t_3_QMs ► Five Sub­strategies of CRM Review (Agreement between) corporate & marketing strategy ► Are we following our business plan? Identify the markets and niche we want to fill? Short­term & Long­term Identify criteria for finding & segmenting (target marketing) customers How will our target customers fulfill our goals? ► ► Provide (Agree on) the degree of differentiation (customization) in the PSA ► How customized should our products/services be? How different should they be from competitors? Products Services Standardized X­­­­­­­­­­­­­­­­­­­­X Customized X­­­­­­­­­­­­­­­­­­­­X Develop (framework) of metrics for evaluating performance–find & eliminate conflicts ► Stock Value – Margin – Company Growth ­ Market­share – Volume (Costs) ­ Market­leader ­ Market Intelligence...
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