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Unformatted text preview: rders
Pricing Information (usually coded)
Response Times (Especially in Emergencies)
Identify the markets and niche we want to fill? Shortterm & Longterm Identify criteria for finding & segmenting (target marketing) customers How will our target customers fulfill our goals?
► ► Provide (Agree on) the degree of differentiation (customization) in the PSA ► How customized should our products/services be? How different should they be from competitors? Products Services
XX Develop (framework) of metrics for evaluating performance–find & eliminate conflicts ► Stock Value – Margin – Company Growth Marketshare – Volume (Costs) Marketleader Market Intelligence...
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- Fall '11