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Unformatted text preview: y, this means that not all customers or products are created equal. Some have more value than others – think of your friends. Examples
► Netflix: “Netflix Unveils OnlineOnly Plan, Price Hikes”, wsj.com, November 23, 2011
► American Airlines: “Airlines Revamp Sites to Sell More Than Seats”, January 25, 2011 http://online.wsj.com/article/SB10001424052748704213404576100432
280431252.html ► University
► Banks ► Students experiences Partnership Model
► A partnership is a tailored business relationship based on mutual trust, openness, shared risk and shared rewards that results in business performance greater than would be achieved by two firms working together in the absence of partnership Types of Partnerships
Types of Partnerships
Partnerships Arm’s Length ►
► Type I Type II Type III Joint Ventures Vertical
Integration Arms Length: Conduct business with each other, but no joint commitment or operations
Type I:Recognize each other as...
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- Fall '11