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Unformatted text preview: y, this means that not all customers or products are created equal. Some have more value than others – think of your friends. Examples Examples ► Netflix: “Netflix Unveils Online­Only Plan, Price Hikes”, wsj.com, November 23, 2011 ► American Airlines: “Airlines Revamp Sites to Sell More Than Seats”, January 25, 2011 http://online.wsj.com/article/SB10001424052748704213404576100432 280431252.html ► University ► Banks ► Students experiences Partnership Model Partnership Model ► A partnership is a tailored business relationship based on mutual trust, openness, shared risk and shared rewards that results in business performance greater than would be achieved by two firms working together in the absence of partnership Types of Partnerships Types of Partnerships Partnerships Arm’s Length ► ► ► ► ► ► Type I Type II Type III Joint Ventures Vertical Integration Arms Length: Conduct business with each other, but no joint commitment or operations Type I:Recognize each other as...
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