This preview shows page 1. Sign up to view the full content.
Unformatted text preview: BatchProduction LineContinuous
MarketBatchContract Operational Subprocesses
► Collect data/information Historical data Sales/marketing information Customer information ► Forecast Analyze data Develop forecasts Track errors and provide feedback ► Synchronize Identify and plan within capacity constraints Develop aggregate demand execution plan Balance risks with financial constraints ► Reduce variability and increase flexibility Identify root causes for variability Work to reduce demand variability Determine how much flexibility is required ► Measure Performance Disney Case
► DM 1) Describe (and justify your answers) Disney’s dominant Customer Demand pattern, Competitive Dimension, Process Type, and Distribution Type. Describe any misalignment among these variables...
View Full Document
- Fall '11