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Unformatted text preview: ­­Batch­­­­­­Production Line­­­­­Continuous P>C direct­­­­­­­­­­­­­­­­­­­­­­­­P>W/H>C­­­­­­­­­­­­­­­­­­­­P>W/H>DC>C MailUPS/FedEx­­­­­­­­­­­­­­­­­­­Common Carrier­­­­­­­­­­­­­­Multi­modal Market­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­Batch­­­­­­­­­­­­­­­­­­­­­­­­­­­­Contract Operational Sub­processes Operational Sub­processes ► Collect data/information Historical data Sales/marketing information Customer information ► Forecast Analyze data Develop forecasts Track errors and provide feedback ► Synchronize Identify and plan within capacity constraints Develop aggregate demand execution plan Balance risks with financial constraints ► Reduce variability and increase flexibility Identify root causes for variability Work to reduce demand variability Determine how much flexibility is required ► Measure Performance Disney Case Disney Case ► DM 1) Describe (and justify your answers) Disney’s dominant Customer Demand pattern, Competitive Dimension, Process Type, and Distribution Type. Describe any misalignment among these variables...
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