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Unformatted text preview: nds. Its slogan was, “Just what you wished for”. As the company began to grow in popularity, Whoopi
Goldberg signed on to be their spokesperson in 1999
(Cox). Goldberg was featured in TV, radio, outdoor and
online advertisements for the company, amounting to $8
million dollars (Cox). Levitan said, “Whoopi is the essence of Flooz. She is funny, but smart; she's got attitude, but is dignified; she's on the
edge, but is trustworthy and universally appealing,” (Cox).
Flooz raised $35 million dollars from investors, but it all fell apart in August of
2001(German). The company unknowingly sold about $300,000 dollars worth of Flooz to
a ring of credit card thieves in Russia and the Philippines (Enos “Flooz…”).
To make matters worse,
information about the fraud
was given to shops before
shoppers (Enos “Internet…”).
Online stores such as Barnes
and Noble, Outpost and Tower
Records refused to take Flooz
before consumers even knew
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This document was uploaded on 03/18/2014 for the course IST 486 at Syracuse.
- Fall '14