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Following its merger with Go-fly, easyJet is now Europe’s leading low-cost airline.
B easyJet’s ﬁrst 1
in November 1995, the company has 2
from an airline with two routes – from Luton airport to Glasgow and Edinburgh
– to one that 3
88 routes from 36 European airports. During the
pre-tax proﬁts of
ﬁnancial year to 30 September 2001, the company 4
£40 million on a 5
of £357 million and carried 7.7 million passengers.
Unlike traditional airlines, easyJet keeps costs low by eliminating unnecessary
‘frills’. This is done in a number of 6
, which include:
• Use of the Internet to reduce distribution costs
The company sold its ﬁrst 7
on-line in April 1998. Now approximately
92% of all 8
are made over the Internet, making easyJet one 9
Europe’s biggest Internet 10
• Ticketless travel
Instead of a ticket, passengers 11
an e-mail containing their travel
details and a...
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This document was uploaded on 03/16/2014.
- Spring '14