Lecture Assignment 4

Starbucks stores oen get very long lines which is

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: because customers who are in a happy mood are generally easier to up- sell to. The calm soothing part of the playlist probably works to calm customer’s nerves when there is a long line. Starbucks stores o?en get very long lines, which is problem when people are in a rush to get coffee before work. Although Starbucks has op9mized the store to provide faster service (which we will talk about soon), they also use music to try to keep customers calm during their wait. The second thing I no9ced is the customer culture. Many of the customers there get the same thing, ever...
View Full Document

This document was uploaded on 03/18/2014 for the course BUAD 304 at USC.

Ask a homework question - tutors are online