BUS 330 Week 1 DQ 1 Role of the Marketing Function - Week 1...

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Week 1 DQ1Role of the Marketing FunctionWhat is the role of the marketing function in business?In 200 to 250 words, explain the role of the marketing function. What are some activities of themarketing department? Explain how the marketing function determines customer value. Respondto at least two of your classmates’ posts.Guided Response:Review several of your peers’ posts and identify activities of the marketing department they didnot include in their post. Respond to at least two of your peers and provide recommendations toextend their thinking. Challenge your peers by asking a question that may cause them to rethinkthe marketing function.In the introduction of our textPrinciples of Marketing,clearly defines the term marketing usingthe AMA.The American Marketing Association (AMA) definesmarketingas "the activity, set ofinstitutions, and processes for creating, communicating, delivering, and exchanging offerings

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Term
Spring
Professor
xxx
Tags
Business, Marketing, marketing department, marketing function, AMA

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