14-06 made to stick for posting

Vs for abstractions or statistics abstractions mother

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: thing Make feel For people vs For abstractions or statistics abstractions Mother Theresa Power of association Appeal to self-interest Emphasize benefits vs Emphasize features features “imagine” Appeal to identity Stories Stories Get people to act Need simulation and Need inspiration inspiration Mental flight simulators Inspiration Subway Subway Spotting a story Challenge plot Connection plot Creativity plot Jared vs “7 under 6” Jared Simple Unexpected Concrete Credible Emotional Story...
View Full Document

Ask a homework question - tutors are online