14-06 made to stick for posting

Vs for abstractions or statistics abstractions mother

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Unformatted text preview: thing Make feel For people vs For abstractions or statistics abstractions Mother Theresa Power of association Appeal to self-interest Emphasize benefits vs Emphasize features features “imagine” Appeal to identity Stories Stories Get people to act Need simulation and Need inspiration inspiration Mental flight simulators Inspiration Subway Subway Spotting a story Challenge plot Connection plot Creativity plot Jared vs “7 under 6” Jared Simple Unexpected Concrete Credible Emotional Story...
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This document was uploaded on 03/19/2014 for the course BU 121 at Wilfred Laurier University .

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