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Unformatted text preview: thing
feel For people vs
For abstractions or statistics
abstractions Mother Theresa Power of association Appeal to self-interest Emphasize benefits vs
features “imagine” Appeal to identity Stories
Stories Get people to act Need simulation and
inspiration Mental flight simulators Inspiration Subway
Subway Spotting a story Challenge plot Connection plot Creativity plot Jared vs “7 under 6”
Jared Simple Unexpected Concrete Credible Emotional Story...
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- Spring '08