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14-03 art of the pitch for posting


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Unformatted text preview: g Be yourself Make it personal – make an emotional connection Know your stuff Open & close Open • It’s important to start and end with a ‘bang’ because these are the parts of a presentation that people remember the most • 10 great ways to start with a bang*… • Make a bold claim • “In 5 years this industry will not exist as we know it.” • Invite them to ‘imagine’ • “Imagine a company where everyone is one integrated team…” • Present a striking fact or statistic • “25,000 people die every day of hunger or hunger­related causes.” Open & close (cont’d) • Ask a question • “How many of you have used the internet today?” • Tell a brief story or anecdote • must be relevant • Use an aphorism or proverb • “He who hesitates is lost. Therefore we must act now.” • Make it mysterious • Give them ambiguous clues before making your point (risky) • Introduce an analogy of a metaphor • “Customers are like plants in a garden. If you nurture them they’ll grow, and if you don’t they’ll die.” Open & close (cont’d) • Start with a quote • “Quality is remembered long after the price is forgotten” Gucci family slogan • OR “I don’t think of you as a supplier...
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  • Spring '08
  • Stockie,J
  • Pitch assignment, Individual Pitch assignment, Individual Presentation Skills, ‘elevator pitch, elevator pitch explained…

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