14-03 art of the pitch for posting

Invitethemtoimagine

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: g Be yourself Make it personal – make an emotional connection Know your stuff Open & close Open • It’s important to start and end with a ‘bang’ because these are the parts of a presentation that people remember the most • 10 great ways to start with a bang*… • Make a bold claim • “In 5 years this industry will not exist as we know it.” • Invite them to ‘imagine’ • “Imagine a company where everyone is one integrated team…” • Present a striking fact or statistic • “25,000 people die every day of hunger or hunger­related causes.” Open & close (cont’d) • Ask a question • “How many of you have used the internet today?” • Tell a brief story or anecdote • must be relevant • Use an aphorism or proverb • “He who hesitates is lost. Therefore we must act now.” • Make it mysterious • Give them ambiguous clues before making your point (risky) • Introduce an analogy of a metaphor • “Customers are like plants in a garden. If you nurture them they’ll grow, and if you don’t they’ll die.” Open & close (cont’d) • Start with a quote • “Quality is remembered long after the price is forgotten” Gucci family slogan • OR “I don’t think of you as a supplier...
View Full Document

Ask a homework question - tutors are online