KEWIRAUSAHAAN DAN INOVASI_18_04_12

Of occurrence low createaplanofaction

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Unformatted text preview: bability of occurrence” For the external factors For the external factors Seriousness of Impact Low High High Minimum resources if any Must plan for Forget it Maintain flexibility in plan Probability of occurrence Low Create a plan of action Create a plan of action What steps can you take to: – – – – Capitalize on your strengths Overcome or minimize your weaknesses Take advantage of some new opportunities Respond to the threats Set goals and objectives, like with any other plan Major benefits of SWOT Major benefits of SWOT analyses Simplicity Flexibility Integration and synthesis Collaboration Lower costs For a productive SWOT For a productive SWOT analysis Stay focused. Be specific and avoid grey areas. Keep your swot short and simple. Avoid complexity and over analysis Collaborate with other functional areas Examine issues from the customers’/ stakeholders’ perspective Look for causes, not characteristics Separate internal issues from external issues Stay focused Stay focused It can be a mistake to complete just one generic SWOT analysis for the entire organization When we say SWOT analysis, we mean SWOT analyses Collaborate with Collaborate with other functional areas Information generated from the SWOT analysis can be shared across functional areas SWOT analysis can generate communication between managers that ordinarily would not communicate – Creates and environment for creativity and innovation Examine issues from Examine issues from stakeholders’ perspectives To do this, the analyst should ask: – What do stakeholders (and non­stakeholders) believe about us as an organization? – What do stakeholders (and non­stakeholders) t...
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This document was uploaded on 03/18/2014.

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