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Unformatted text preview: astic known as PVC in paciﬁers and
feeding products. PVC, a composite plastic, is made pli
able with a softening chemical called phthalates. Although
phthalates have been used in plastic for over 30 years with
out any cases of health problems, Greenpeace announced
that their scientiﬁc testing on the chemical has been found
it to be carcinogenic in lab rats. Due to this announcement
the Consumer Product Safety Commission has decided to
study the matter further and issue a press release with their
results. This is the point at which Gerber decides to im
plement a decision tree.
Gerber faces two choices: be reactive, wait for the announcement, and gauge consumer
response before deciding on a course of action; or be proactive and purs...
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This note was uploaded on 03/18/2014 for the course MGMT 15.053 taught by Professor Jamesorli during the Spring '07 term at MIT.
- Spring '07