Pvc a composite plastic is made pli able with a

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Unformatted text preview: astic known as PVC in pacifiers and feeding products. PVC, a composite plastic, is made pli­ able with a softening chemical called phthalates. Although phthalates have been used in plastic for over 30 years with­ out any cases of health problems, Greenpeace announced that their scientific testing on the chemical has been found it to be carcinogenic in lab rats. Due to this announcement the Consumer Product Safety Commission has decided to study the matter further and issue a press release with their results. This is the point at which Gerber decides to im­ plement a decision tree. Gerber faces two choices: be reactive, wait for the announcement, and gauge consumer response before deciding on a course of action; or be proactive and purs...
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This note was uploaded on 03/18/2014 for the course MGMT 15.053 taught by Professor Jamesorli during the Spring '07 term at MIT.

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