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Unformatted text preview: verything that consumers evaluate when deciding
whether to buy something. Product Line A group of products that are physically similar or are
intended for a similar market. Product Mix The combination of product lines offered by a
manufacturer. Product Differentiation The creation of real or perceived product differences. Product Mix and Product Lines – Apple Inc.
Computers MacBook, MacBook Air, MacBooc Pro, iMac, MacMini,
Software and Accessories iPod iPod Shuffle, iPod Nano, iPod Touch, iPod Classic, Apple
iPhone Apps Store iPad
Apple Store Product Differentiation
The creation of real or perceived
product differences. The Value Package
Buyer’s past experience
Speed of delivery
Accesibility of marketer Consumer Goods and Services
Convenience goods and services Frequent purchase with minimum effort. Emphasis on location,
brand awareness, and image;
Marketing emphasis: convenience...
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This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).
- Spring '06