2-19 and 2-21 Marketing Primer

Everyday low pricing edlp setting prices lower than

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: l sales when they are lower. • Psychological Pricing -- Pricing products at price points that make a product seem less expensive than it is. Take Aways Differentiate!!!!!!!! Do not wait for customers to come to you, make it possible for them to buy your product; Never, never, ever price at cost plus!!!!!! Never, never, ever confuse promotion with merely advertising!!!!!!! Heck, never, never, ever confuse marketing with merely advertising!!!!...
View Full Document

This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).

Ask a homework question - tutors are online