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2-19 and 2-21 Marketing Primer

Everyday low pricing edlp setting prices lower than

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Unformatted text preview: l sales when they are lower. • Psychological Pricing -- Pricing products at price points that make a product seem less expensive than it is. Take Aways Differentiate!!!!!!!! Do not wait for customers to come to you, make it possible for them to buy your product; Never, never, ever price at cost plus!!!!!! Never, never, ever confuse promotion with merely advertising!!!!!!! Heck, never, never, ever confuse marketing with merely advertising!!!!...
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