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Unformatted text preview: l sales when they
are lower. • Psychological Pricing -- Pricing products at price
points that make a product seem less expensive than it
is. Take Aways
Do not wait for customers to come to you, make
it possible for them to buy your product;
Never, never, ever price at cost plus!!!!!!
Never, never, ever confuse promotion with
merely advertising!!!!!!! Heck, never, never, ever confuse marketing with
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This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).
- Spring '06