This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ated by Intermediaries
Form utility Taking raw materials and changing their form so that they
become useful products
become Time utility Making products available when they are needed Place utility Making products available where they are needed Possession utility Doing whatever is necessary to transfer ownership from one
party to another, including providing credit
party Information utility Opening two-way flows of information between marketing
participants Service utility The provision of fast, friendly service during and after the sale,
including teaching customers how to best use products over time
including Place: Distribution and Retail
How about eBay? Wholesalers
Non-Store Distribution E-tailing
Vending Machines, Kiosks,
Direct Marketing Retail Distribution Strategies
• Intensive Distribution -- Puts pro...
View Full Document
This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).
- Spring '06