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Unformatted text preview: romotion Techniques B2B Sales Promotion Techniques Steps in Personal Selling
Prospect and qualify
Close the sale
Follow up Take Aways
Do not wait for customers to come to you, make
it possible for them to buy your product;
Never, never, ever price at cost plus!!!!!!
Never, never, ever confuse promotion with
merely advertising!!!!!!! Heck, never, never, ever confuse marketing with
merely advertising!!!! AEM1200, Introduction to Business Management.
Monday 2/10 – Wednesday 2/19 - Friday 2/21
A Primer on Marketing
The marketing concept
Deciding on a market
Marketing strategy and the 4Ps Product
Promotion The Marketing Mix (or the 4Ps)
Product Anything that an organization offers to satisfy consumer
needs and wants, including both goods and services; Price Quantity of payment or compensation given from one party
to another in return for goods or services; Place Delivering the right product to the right person at the right
place at the right time; Promotion Marketing communications designed to influence
consumer purchase decisions through information,
persuasion, and reminders. Marketing Intermediaries
Organizations that assist in moving goods and
services from businesses to businesses (B2B)
and from businesses to consumers (B2C). The Supply Chain
The Utilities Cre...
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This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).
- Spring '06