Unformatted text preview: ducts into as
many retail outlets as possible including vending
machines. • Selective Distribution -- Uses only a preferred
group of the available retailers in an area. • Exclusive Distribution -- The use of only one
retail outlet in a given geographic area. Distribution Chain - Apple
The Company sells its products worldwide
through its retail stores, online stores, and direct
sales force and third-party cellular network
carriers, wholesalers, retailers, and value added
Direct: Websites and Apple Stores
Indirect Retail – Changes by product line and country, ie.
iPhone and USA only ATT (now also Verizon);
As of September 25, 2010, the Company distributed iPhone in
89 countries through 166 carriers.
$ Market Share
$ Social Cost-Based
High-Low Cost Leadership Breakeven Analysis
A means of finding the point, in dollars and units,
at which costs equal revenues;
Fixed costs Costs that continue even if no units are produced.
Another name for fixed costs is indirect costs.
costs. Variable costs Costs that vary with the volume of units produced.
Another name for variable costs is direct costs.
costs. Breakeven point in units Total fixed costs / (...
View Full Document
This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell.
- Spring '06