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Unformatted text preview: they invest in? Which ones should they allow to fail
or Dogs Unsurprisingly, the term "dogs" refers to businesses or products that have low
relative share in unattractive, low-growth markets. Dogs may generate enough
cash to break-even, but they are rarely, if ever, worth investing in.
cash Porter’s Generic Competitive Strategies
Porter’s Specific (or Grand) Strategies
Growth Strategy that focuses on increasing profits, revenues,
market share, or the number of places in which a company
Apple, 2003 – 2011 Stability Strategy that focuses on improving the way in which the
company sells the same products or services to the same
McDonald’s Retrenchment A strategy that focuses on turning around very poor
company performance by shrinking the size or scope of
Dell? Direct Competition
Rivalry between two companies that offer similar
products and services, acknowledge each other
as rivals, and act and react to each other’s
Market commonality The degree to which two companies have...
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This document was uploaded on 03/18/2014 for the course AEM 1200 at Cornell University (Engineering School).
- Spring '06